Irv Cantor

Legal Consultant

Irv is an active trial lawyer, whose law practice is limited to the representation of plaintiffs in catastrophic injury and medical malpractice cases. He is President of the Richmond, Virginia law firm, Cantor Grana Buckner Bucci, PLLC. Irv graduated from the University of Virginia Law School in 1978, served as a law clerk for the Supreme Court of Virginia the next year, and has been in active trial practice since 1979. He is a Past President of the Virginia Trial Lawyers Association, the American Board of Trial Advocates – Va., and the Brain Injury Association of Virginia. In 2016 and 2014, Irv was voted by his peers as “Richmond Personal Injury Litigation – Plaintiffs Lawyer of the Year” in Best Lawyers in America. In 2018, he was one of only 33 members inducted into the inaugural class of the Virginia Lawyers Hall of Fame. Irv has also been voted by his peers for inclusion in Best Lawyers in America in both personal injury and medical malpractice law (since 2007), Virginia Super Lawyers (Top 10 in Virginia – 2012, 2013, 2014, 2015, 2016, 2017), and the Virginia Legal Elite. He has obtained over 50 verdicts or settlements exceeding one million dollars for his clients. Irv was featured on the cover of the 2015 Super Lawyers Magazine for Virginia and West Virginia. The feature article on Irv is entitled, The Brain Behind Brain Injuries, and discusses Irv’s experience and expertise in the field of brain injury litigation. Irv has co-authored The Art and Science of Mastering the Jury Trial with Judge Samuel Johnston. Irv began using mock trials and focus groups in the preparation of his cases in the early 1980s. Since then, he and his trial team have used mock trials and focus groups in virtually every major case – testing trial themes, case values, venue choices, witnesses, evidence and arguments. Irv and his multimedia engineer, Alan Michaelis, developed over the years an effective and cost-efficient system for conducting mock trials and focus groups. Jury Impressions was started in 2005 to make this mock trial system and consulting services available to trial lawyers. Irv has conducted hundreds of focus groups in his career.

Elliott Buckner

Legal Consultant

Elliott has earned a reputation as a tireless advocate and trial attorney for individuals and families dealing with the aftermath of traumatic brain injury, spinal cord injury, defective products, wrongful death, tractor-trailer accidents, and motor vehicle accidents. He has achieved over 45 recoveries exceeding $1,000,000. He is listed in Best Lawyers in America for Personal Injury Litigation, has been named to Virginia’s “Legal Elite” by Virginia Business magazine and has been included in the Top 100 Virginia Super Lawyers for several years. Elliott is the past President of the Virginia Trial Lawyers Association.

Elliott previously defended cases involving almost every type of accident, personal injury, wrongful death, and insurance coverage dispute. Having made the career move to representing injured persons, Elliott’s prior experience gives him a unique and strategic perspective which is invaluable to the clients he passionately represents.

Elliott has designed and conducted numerous focus groups and mock trials in his career. He has become quite skilled at developing innovative strategies to maximize the information obtained from jurors.

Joseph Cantor

Legal Consultant

Joseph, a partner at the law firm of Cantor Grana Buckner Bucci, has extensive experience in focus groups, mock trials, juror questionnaires, and juror surveys. Joseph has worked with Jury Impressions since 2010, involved in all aspects of the company.

Joseph is an active trial lawyer, handling cases involving personal injury, wrongful death, traumatic brain injuries, and tractor-trailer collisions. Joseph has achieved numerous recoveries exceeding $1,000,000 and has been recognized by Virginia Super Lawyers. Joseph is on the board of the Virginia Trial Lawyers Association and the Brain Injury Association of Virginia.

Joseph has conducted over 100 focus groups in his career and has mastered very effective techniques for jury debriefing and discussion and consultations with trial lawyers.

Janie Devers

Director of Operations

Janie is an experienced paralegal, with many years of experience in complex litigation cases involving catastrophic injury, wrongful death, and medical malpractice. Janie has a degree in paralegal studies–litigation, graduating summa cum laude.

In addition to her role as Director of Operations for Jury Impressions, Janie also provides consulting services for law firms, including Cantor Grana Buckner Bucci.

Janie has participated in numerous focus groups and mock trials since 2005. Her extensive, varied legal background and her years of experience with focus groups and mock trials provide Janie with a rich foundation as a focus group specialist. She is a valuable member of the Jury Impressions team.

As the Director of Operations, Janie oversees the coordination of focus groups and mock trials and provides on-site support, including case presentation and jury panel debriefing.


Reid Attaway

Legal Technology Expert

Reid Attaway has been working with computers and audio/video technology for 25+ years, gaining extensive experience with focus groups, depositions, day-in-the-life videos, surveillance video enhancement, trial presentation and legal technology of all types.  Reid owns and operates Videoworks of Virginia, which has been serving the Richmond legal community since 1986.


Reid combines a deep understanding of presentation and recording technologies with years of experience in the litigation process, having overseen technology and consulted on presentation effectiveness for plaintiffs’ attorneys in courtrooms all over Virginia.  Reid is a husband, father and musician on his better days, and can usually be found fixing tech problems that arise in trial, office, recording studio, concert or home.





For lawyers interested in services, please contact Irv Cantor:

E-Mail: icantor@virginiatrialfirm.com
Phone: (804) 358-3804

7130 Glen Forest Drive Suite 400
Richmond VA 23226

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